Close Shave Society (CSS) offers an alternative to the expensive and often frustrating task of purchasing razor blades by providing high quality razors for half of the cost. The Society achieves this through sourcing the blades directly from the premium quality German manufacturer partners of the company, which means skipping the middle man, and passing these savings on to the customer.
The offering starts at just £4 per month. Both men and women can choose the type of razor they wish to receive, how often they want delivery, and then a pack of four fresh cartridges will be sent straight to their door in a sleek package small enough to fit through the mail slot. A free handle is included in the first order and shipping is included in the cost. CSS offers the flexibility of not having long-term commitments and of joining the service without a minimum period required. Customers will also be able to change their subscription plan at any moment as well as sign up for more than one plan.
Being the first private-label razor subscription service to launch in the UK, where the male shaving industry was estimated at approximately $1bn (circa £600m) in 2012, gives CSS the opportunity to develop a loyal following of customers. CSS will be using a model that has proven to be successful in the US, for example Dollar Shave Club (DSC) which has received $22.8m in funding since 2011 from investors like Andreesson Horowitz, Kleiner Perkins Caufield & Byers, Battery Ventures, Comcast Ventures and White Star Capital. CSS is mindful of the differences in consumer behaviour between the UK and the US, therefore getting the message right for the UK market will be integral to the success of CSS.
Online premium razor blade subscription business at a significantly lower price than other leading brands
26.87% of the equity is on offer for a £300,000 investment. The funds raised will be used to run a multi-channel campaign focusing on a creative strategy around the Anti-Brand and cost-effective image of the firm, concentrating on marketing and web development spend.
If successful, Close Shave Society management would consider the following main avenues of exit:
Close Shave Society offers the following rewards to investors:
£10+A 1 month subscription to The Houdini 5 blade razor500
£50+A 1 year subscription to The Bullet-Tooth Tony 3 blade razor200
£100+A 1 year subscription to The Houdini 5 blade razor150
£250+A 1 year subscription to The Houdini 5 blade razor for you and two others100
£500+A 1 year subscription to The Houdini 5 blade razor for you and five others75
£1000+A 2 year subscription to The Houdini 5 blade razor for you and five others50
£5000+A lifetime supply of The Houdini 5 blade razor35
Investors should not consider investing so as to obtain a "reward" unless the size of the investment is suitable for them
|Days to go||Completed
Funding period ended on 29 December 2014
|Equity on Offer||26.87%|
The shares you are considering buying will be issued by unlisted companies which may have little or no trading history. Please read both our General Risk Disclosure Notice and Close Shave Society Specific Risk Factors carefully before investing. Do not invest more than you can afford to lose.
CrowdBnk Limited is an appointed representative of Resolution Compliance Limited, which is authorised and regulated by the Financial Conduct Authority (No. 574048) with respect to equity investments only.
The business is replicating the phenomenal success of the US business ‘Dollar Shave Club’, the latter likely to post $60 million revenues in 2014 (Source: Ad Age: http://bit.ly/1od2A3w)
Close Shave is already profit-making and has the potential to follow its US equivalent.
A simple online subscription service with a premium product at significantly lower prices than competitors to customers.
"Close Shave is already profit-making and has the potential to follow its US equivalent."
Notify me when the project is over 70%
Zach has extensive experience in marketing and advertising. He will play a major role in taking a business concept grown in the United States and converting it to a successful concept first in the UK and then throughout Europe
Dane has experience in new media and marketing from working with Panmedia Ltd for a number of years. He also gained knowledge in finance having worked as an analyst at for HSBC since 2008
17b Chivalry Road
London, SW11 1HT
Email: [email protected]