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The New Craftsmen curates, commissions, and sells high-end handcrafted products, created by some of Britain's finest craft makers, from a showroom in London’s Mayfair.

About The New Craftsmen

The New Craftsmen was launched in 2012 [1] in response to what the directors considered to be two specific opportunities – a fundamental reappraisal of the values and relationship between craft and luxury at a time when branding and design were paramount (a similar reappraisal was, at the time, already well on the way with food and drink); and the needs of an elite group of Makers (craftsmen and women) to find a route to market.

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Why now?

The Company opened a 2,000 sq. ft. showroom in Mayfair in June 2014, has a website which attracted over 90,000 visits in 2015 [2] and a strong social media presence. It has set up a service to interior designers – with sales nearly tripling during 2015 - and has already established a network of over 100 Makers with whom it works. It has assembled a team of ten staff ready to take the business forward.

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What sets The New Craftsmen apart?

The New Craftsmen has developed two key strengths which the directors believe will enable it to now build its business relatively rapidly.

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What is the offer and how will The New Craftsmen use the funds?

The Company seeks an investment of £750,000 for 24.9% equity and up to £1.5m (for 39.9% equity) to realise the immediate potential of the business.

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Exit Strategy

The Company’s primary goal is to develop a strong Brand that operates profitably and
retains considerable potential for growth.

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Raised £565,500.00
Days to go 18
Target £750,000
Min. Investment £1,000
Equity on Offer 24.91%
Investors (14)
Invest Follow Download the full business plan
Business Contact

34 North Row

The New Craftsmen Team

Mark Henderson

Mark Henderson

Executive Chairman

Mark could be described as a “veteran” of the British luxury goods and fashion industry. As well as co-founding The New Craftsmen, he is Chairman of Gieves & Hawkes, No 1 Savile Row (which he ran as CEO from 1996 to 2009), Chairman of Proportion London the UK’s leading mannequin manufacturer [8] , a director of Walpole and London Craft Week and a trustee of QEST (The Charity of the Royal Warrant Holders Association and at the forefront of supporting education and excellence in craft in the UK ). Prior to Gieves & Hawkes he was head of marketing at Alfred Dunhill; and before that worked with Mary Quant

Natalie Melton

Natalie Melton

Managing Director

Natalie co-founded The New Craftsmen shortly after leaving Arts & Business – described by Bryan Appleyard, Cultural Commentator in the Sunday Times as “the most successful arts-funding organisation this country has ever known” (– where she was Commercial Director for 5 years, managing a £2m investment programme for the arts with companies including Sky, BP, Prudential and American Express. Prior to that she was CEO of Weston Spirit Trading, the commercial arm of a national youth charity where she oversaw a turnaround strategy to bring the company into profit, doubling its turnover to £1m.
Catherine Lock

Catherine Lock

Creative Director and co-founder

With responsibility for creative direction, product development and the selection of Makers. Catherine spent 15 years as a product, trend and brand developer for British high street brands such as Sainsbury’s, Habitat and John Lewis, working with factories and craftsmen internationally. In 2010, her focus became British Made, when she toured the British Isles to meet regional craftsmen and traditional manufacturers, building her knowledge of materials, processes and provenance. Catherine has worked with interior designers to create bespoke products with a network of craftspeople and has guided international brands around the country to meet makers. Catherine writes and speaks regularly on the sector and has had articles and photographs published in The Lady magazine, Stylus and is a contributing editor to Hole & Corner.

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Hello, Are there any updates regarding this raise? Thank you!

Yes, there have been several recent developments since the start of The New Craftsmen Raise. For more detailed information please see 'The New Craftsmen Update' which we have added to the Downloads section of this page.
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The New Craftsmen has passed the CrowdBnk Bootcamp

  • A thorough review of the businesses commercial, financial and tax situation. This ensures that the likelihood of any issues are greatly reduced and ironed out before they get to the investor.
  • Verification of the identity and track record of the company directors and major shareholders.
  • Review of business plan, competition and key contracts – ensuring all statements and claims are backed up with data and source.
  • Review of ownership structure and capitalization, ensuring clarity of the value of the shares that investors are buying.
  • Valuation negotiation to ensure that the investment offer is fair for all parties.
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